Valeria Cima
Branding & Visual Communication Designer
thoughtful + strategic + reliable
I am a creative, results-driven communications and marketing professional who brings ideas to life through thoughtful storytelling design. I craft impactful and meaningful solutions by blending strategic thinking with creativity.
Bodega Caviar - Fashion Luxury Branding
Marketing Brand Identity | Graphic Design | Packaging
Objective: Design a complete brand identity system, including brand standards, and multiple applications, through a real client design project to experience professional workflow and development.
About: BODEGA CAVIAR is a dual-purpose brand spanning fashion. The brand should capture the unique blend of the playful and grounded nature of a bodega with the distinguished and luxurious qualities of caviar. The design should resonate with urban, socially active individuals who appreciate exclusivity and cultural depth.
Top Skills: Client management | Creative brief development | Hand sketching | Mood board | Brand standards development | Mock-ups | Colour matching | Printing.
Software: Illustrator | Photoshop | Figma.
ORCANICS - Farm-to-Table Pasta Branding
Graphic Design | Branding | Packaging
Objective: Design a brand and packaging to introduce a new line of Canadian produced organic products, targeted to a young and urban audience.
About: ORCANICS is a company committed to provide high-quality organic products grown locally within our community. The concept focuses on freshness, transparency, and connection between farm and table. The brand identity emphasizes natural ingredients, local production, and the enjoyment of sharing simple, high-quality meals with loved ones. The core message reflects the brand philosophy: local, fresh, and genuinely “Good for Life.”
Top Skills: Hand sketching | Mood board | Name ideation | Brand standards development | Mock-ups | Label design | Colour matching | Print production.
Software: Illustrator | Photoshop.
The Bite – Donut Shop
Architecture | Interiors | Rendering
Objective: Design the functional layout of a donut shop created from the intersection of two shipping containers. Develop a massing model in SketchUp that maximizes space efficiency. Produce orthographic drawings in Layout following drafting standards, including callouts, sections, and elevations. Conclude the project with a physical architectural scale model using laser-cutting and transfer techniques.
About: The design of The Bite focuses on creating a cozy and inviting space with an efficient and intuitive customer flow within a compact space.
Separate entrance and exit points guide movement through the shop, reducing congestion and improving the customer experience.
A designated exterior pick-up area with a service window directly connected to the kitchen, allows online and take-out orders to be fulfilled quickly while minimizing crowding inside the store increasing operational efficiency.
A full glass façade maximizes natural light and creates a sense of openness within the small interior.
Top Skills: Hand sketching | 3D modeling | Construction drawings | Customer flow planning | Laser cutting | Ink transfer techniques | Scale modeling | Rendering.
Software: Sketchup | Layout | Miro | Illustrator | CorelDraw | Blender.
A Million Dreams - Interactive Luminous Object
Materials & Sustainability | Fabrication | Lighting
Objective: Design, document, and fabricate a small Luminous Object, while exploring the relationship between narrative, form, materiality, and perceived value, from concept development through fabrication.
About: Inspired by the film The Greatest Showman and the concept of a circus tent, this project was designed as a rotating night lamp for children, allowing the light output to be adjusted manually. By rotating the structure, the opening at the front can either allow more light to escape or dim the illumination.
The piece incorporates a laser-engraved detail with the quote: “A million dreams for the world we’re gonna make...”
The project combines storytelling, craftsmanship, and functional design to create a warm and imaginative lighting object.
Top Skills: Hand sketching | Paper and cardboard mock-ups | 3D modeling | Orthographic plans | Laser cutting and engraving | Sanding | Wood working | Nail gun operation.
Software: SketchUp | Layout | Illustrator | CorelDraw.
Reimagine - Community Recycling Campaign
Branding | Graphic Design | Social Marketing Campaign
Objective: In assigned groups, design a marketing communications campaign that raises awareness and inspires action around a social issue within a multicultural community.
About: REIMAGINE is a nonprofit social marketing campaign focused on redefining how communities think about recycling. The initiative partners with local schools and surrounding neighbourhoods to encourage collective recycling efforts.
The materials collected through the program are transformed into new playground structures for the participating communities. By turning recycled materials into tangible public spaces, the campaign demonstrates the direct impact of recycling and creates a visible, meaningful outcome for participants.
This approach helps communities see recycling not just as a responsibility, but as an opportunity to build something valuable together: “Give your trash, a second chance.”
Top Skills: Hand sketching | Mood board | Name ideation | Brand standards development | Mock-ups | Colour matching | Print production | Button making.
Software: : Illustrator | Photoshop | SketchUp.
