Portrait of a woman with glasses and earrings, smiling, against a black background.
Pixelated logo of a dragonfly with the text 'SHADAE DYER' below it.

Nostalgic| Dreamy | Uncommon

As an artistic designer, I approach solutions with a unique perspective bringing objects and environments alike to life.

Multidisciplinary Designer

Two posters on a concrete wall. The left poster reads "Heavenly Turmoil" with a red and black image of a person playing guitar, and below are icons of a shoe, a shoeprint, and a chair. The right poster reads "Broken Wings, Broken Promises" with red and black flame-like design elements.
A CD case and disc with a red and black design featuring a dragon and the text 'Broken Wings' on the cover.
Laptop displaying a website for the band Heavenly Turntable, featuring images of drums, a guitarist, and bold red and black graphics.
A ticket for a concert or event at the Red Gate Arts Society on March 22, 2023, at 6:10 pm, with a black, red, and white color scheme and a graphic of a person with a microphone.
Black and white tie-dye t-shirt with concentric circles pattern and the words "Heavenly Turmoil" in red and black text.
White T-shirt with text that reads 'I ♥️ HEAVENLY Turmoil' in black and red letters, laid flat on a light background.
Black and white tie-dye-style T-shirt promoting Heavenly Turmoil North America 2025 tour with dates and cities listed.

Heavenly Turmoil

Band Brand Identity | Branding | Packaging

Objective: Design a brand identity, graphic standards and applications by completing a self-initiated design project to meet professional development goals. 

Heavenly Turmoil is based on a fictional band. I was drawn to the idea of an oxymoron. Music typically associated as “dark” has always brought me great comfort so the name “Heavenly Turmoil” clicked well to me. The band is created through the lens of a record label advertising its bands. I created different versions of products for the band. This was an idea I had for a while so creating the branding for it was exciting. It was based on a lot of other similar post-hardcore or metal bands I enjoy. All the images were photographs I had taken. The band is targeted as being for and by the alternative community and creating music that is explosive, dark, and mesmerizing.

Luminous Object- Windchime

Lighting Design| Industrial Design | Fabrication

Objective: Design, Document, and Fabricate a small Luminous Object, while exploring the relationship between Narrative, Form, Materiality, and Value— from concept to fabrication.

A wooden architectural model with vertical slats and curved top, illuminated with warm lighting from below.
Small wooden table with a round top, decorated with a circle of tiny seeds or nuts, against a plain gray background.
Close-up of a wooden structure with ropes hanging from a circular wooden top, against a light blue background.
Close-up of a wooden radiator cover with a glass fuse holder mounted inside.
Black and white line drawing of various hanging lamps and light fixtures.

My narrative for this project was based on a windchime. In the design I wanted to focus on movement and repetition. My goal was to create an object that feels like a stationary windchime.

I began by doing research on different forms of windchimes and came across wooden ones and settled the form on something similar. Something I really love about the design is it actually makes noise when it moves. I also took careful time on the knots at the top using glue.

The base was created with laser cutting and then slats of wood of varying heights were slotted in. At the top, smalls holes were drilled and twine is utilized to hang other slats of wood creating the entire structure.

Process

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Process 〰️

Top view of a wooden clock face with black hour marks, placed on a workbench with other wooden pieces around.
A round wooden object with evenly spaced black cutouts around the perimeter, placed on a flat surface.
Close-up of a metal clock face with black outlines and numbers, and a tools and cables on top, in a workshop setting.
Close-up of a small wooden spool with a flat disc on top, in a workshop or craft room, with shelves and tools in the background.

Candy Box

Project Tags | Design | Branding

Objective: In a lottery choice of un-marked candy, snack or beverage, explore the sensory experience and express it in spray paint and paper cutting, while including a 3-letter word in suitable typography. 

In the candy box project, I received a specific type of bubble gum. It immediately felt nostalgic and I was drawn to both bright and pastel colors. I based the shapes loosely around the form the packaging. I also repeated the circle narrative of blowing bubbles with bubble gum. The highlights on the candy were to play into a cartoon like and nostalgic feeling driven by the emotions of the product.

A pink greeting card with a yellow lemon graphic, white accents, and the text 'YUM' inside the lemon. The card has a circular window cutout revealing the lemon illustration and a small purple paper bow on top.

Process

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Process 〰️

A person wearing a blue sweatshirt is marking a white circular design on a large white sheet of paper with a black marker. The paper is placed on a green cutting mat with grid lines. A wooden box with an open top is partly visible in the upper left corner. The workspace also includes a tabletop and some tools or materials in the background.
Light blue paper cutout of a dog's face and ears on white background.
Four white plastic or paper strips with irregular edges placed on a green cutting mat with grid lines.
A wooden box with a red interior contains a yellow paper cutout of a mustache. The box is on a green table, with art supplies and tools around, including a scalpel, paper scraps, and a cutting mat.
Four rectangular pink pieces of paper or cardstock placed on a light green surface, with a black piece partially visible in the top right corner.
Partially visible cut-out letters spelling 'Y' and 'Q' on a light-colored surface.
Pink box with circular cutout displaying paper cutouts of a dog head, a yellow arrow, and a blue shape in a classroom setting.
A pink square paper with a circular cutout in the middle, placed on a green surface. Inside the circle, the word 'Jade' is handwritten with a heart symbol next to it.

Brochure

Project Tags | Design | Branding

Objective: Design and layout a brochure that features one of five historically significant typefaces. One side of the brochure highlights historical content while the other side was a poster. The key is for the brochure to express the character and personality of the typeface in addition to the basic information. 

In the brochure project, we were to pick a historical font and I chose Clarendon. Through doing research on the Clarendon font, I found it was commonly used for wanted poster in the west. From there, I went for a more bold narrative leaning heavily into a theme of the starburst as it represented the boldness I wanted to picture. The colour palette was chosen because it contrasted well with the typical imagery of the Clarendon font.

Colorful book cover for "Clarendon" by Robert Besley, featuring a black and white illustration of a man's face within a star-shaped design, with yellow, green, purple, and black text and geometric shapes.
Collage featuring the name 'Clara Donovan' and a black-and-white portrait of a man at the center with green burst graphic around his face.

Extra Ordinary Exhibit

Band Brand Identity | Branding | Packaging

Objective: From a lottery selection of random objects, identify, research and then design an engaging presentation that expresses the experience of an object in only white paper. 

For this exhibit, I had a lot of fun delving into Jascha Heifetz, the artist of this record. He was an iconic violinist and through listening to his work, I chose the form of the music notes to illustrate how his music flows, effortlessly like water. The choice to place the work on a pedestal came from a quote that stood out to me in my research. “If you provoke a jealous God by playing with such superhuman perfection, you will die young. I earnestly advise you to play something badly every night before going to bed, instead of saying your prayers. No mortal should presume to play so faultlessly.” -Georg Bernard Shaw. He was speaking about Jascha Heifetz and I immediately decided someone spoken spoken about in this way must be put on a pedestal. I wish it showed a bit more in the final design but I overall believe I communicated my concept of how much his music was revered.

A vintage record album titled "Heifetz Plays" with a picture of a hand holding a violin bow and a violin. The album cover is red with a worn appearance, and there is a black vinyl record partially visible behind it, with a label that says "RCA Victor".
A vintage Heifetz record album cover with a picture of a hand holding a violin bow, surrounded by musical notation, and text indicating 'Heifetz Plays' and other details.
A vintage vinyl record and its red cover titled 'Heifetz Plays' with a black and white photo of a man holding a violin.
A vintage record album titled "Heifetz Plays" with a red and yellow cover featuring a black and white photograph of a hand holding a violin bow, set against a white background.

Process

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Process 〰️

A white model of a house or building structure on a green cutting mat, with various paper and cardboard scraps around, in an indoor workspace with a black door and wall clock in the background.
A cardboard box resting on a table with a teal cutting mat underneath, which has some scraps of paper and a black cable in the upper right corner.
Assorted white paper cutouts of musical notes and symbols on a green cutting mat with grid lines.
A work table with sheets of white paper, a ruler, a black cable, and a cutout of a musical note on the paper.

Parklet 1.0

Band Brand Identity | Branding | Packaging

Objective: Design a small Architectural Public Space: a Parklet. Review, apply, and strengthen skills with 3D modelling and 2D drawing tools, both in the design development and communication processes, while exploring design principles and spatial awareness concepts.

My concept for the parklet surrounded the idea of a space in the city where you can have a piece of nature. The frame work was based around a greenhouse and allows for the hanging of many plants. The large bench encourages people to connect with each other in a larger way. The smaller table allows for an opportunity of eating, working, or separation in smaller groups if desired.

A 3D rendering of a greenhouse structure with a wooden platform, a green bench, and a table with two benches, all against a green background.
Illustration of a greenhouse parklet structure at the top and bottom of the image, with green background and text about a student project by Shadée Dyer for a parklet at Langara 49th Canada Line skytrain station.
Pixel art butterfly with light blue wings and a dark blue body and antennae.

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