Ryan Schimpf
Graphic Designer
Pragmatic | Curious | Balanced
Visual storytelling through accessible design.
Magazine Design
Project Tags | Design | Branding
Objective: Design a 4-page magazine considering how text and design conveys meaning; employing text hierarchies as a way to navigate; selecting appropriate typeface pairings; creating effective image and text combinations; and creating visual continuity from page to page.
Luminous Object
Industrial Design | Materials and Sustainability
Objective: Design, Document, and Fabricate a small Luminous Object, while exploring the relationship between Narrative, Form, Materiality, and Value— from concept to fabrication.
Cook Book Design
Communications | Typography
Objective: Design a cookbook, ensuring its recipes, graphics, and the other ancillary information, work together as part of a coherent concept, that brings the story, the foods, and the dishes to life, while considering the hierarchy of the typography, professional typesetting of the main text, the connection between text and images, and the continuity of all pages.
Organic Candy Brand
Branding | Packaging
Objective: Design a brand and packaging to introduce a new line of locally produced organic products, targeted at a young and urban audience.
Extraordinary Object
Experiential Design | Storytelling | Research
Objective: From a lottery selection of random objects, identify, research and then design an engaging presentation that expresses the experience of an object in only white paper.
Menu + Tent Card
Branding | Page Layout Software | Typography
Objective: Create cohesive restaurant brand collateral through two interconnected design pieces that demonstrate consistent visual language, typography, and layout principles across different formats and functions.
