As a group project, we collectively wanted to create something visually striking, but still rooted in a language that feels familiar. 
It was important that even 
with unexpected elements, like glitter within clinical forms, the campaign didn’t feel too exaggerated or disconnected from the environments nursing
students move 
through every day.


With the goal of reconnecting students with the resilience they already carry, every decision was made
to reflect that contrast. 
A colour palette was chosen
to bring warmth into an otherwise cold, clinical environment, while rounded typefaces like Inter and Quicksand introduce a sense of softness, belonging,
and wholeness.


With the support of the photography department, the visuals were brought to life through a series of three posters. 
Using clinical props filled with glitter, each piece reinforces the idea that this resilience isn’t something external or prescribed, but something
that has always existed within each student,
all they need is this reminder.