A woman with long blonde hair, wearing round glasses and a black top, stands against a plain light gray background.

Amanda Berzina

Graphic Designer

Logo for Amanda Bercina featuring four overlapping squares in different shades of blue to purple, with the name Amanda Bercina written in bold black text.

Bold | Adaptable | Structured

I create thoughtful designs that communicate intention, clarity, and purpose.

Full Portfolio
Full Portfolio

Independent Branding Project

Communications | Typography | Branding

Objective: Develop a brand identity, graphic standards, and applications through a self-initiated design project aimed at achieving professional development goals.

Process: This project began with developing a concept for a contemporary pasta brand that blends Italian cultural references with a playful, illustrative style. Initial research focused on traditional Italian cuisine, regional landmarks, and visual motifs to inform the brand’s identity. From there, I explored sketch-based illustrations inspired by iconic elements such as the Leaning Tower of Pisa and classical architecture, aiming to create a sense of character and storytelling within the packaging.

Book cover with yellow background, title 'Indulge pasta co.' in large green letters, author Amanda Benzina in smaller black letters below.

To further differentiate each product while maintaining a cohesive brand system, I developed a series of subtle background patterns tailored to each variation. These included illustrated rigatoni shapes for the pasta packaging and tomato motifs for the sauce, reinforcing the product contents through visual cues.

The patterns were kept minimal and low-contrast to avoid competing with the primary branding elements, instead acting as a supporting layer that adds depth and texture. This approach allowed for variation across the product line while preserving consistency in layout, color, and overall visual identity.

A collage moodboard featuring images of the Leaning Tower of Pisa, the Roman Colosseum, Mount Vesuvius, colorful Venetian buildings with a gondola, Italian pasta with various packaging, and product bottles, with color swatches labeled Olive Green and gray, along with graphic text emphasizing themes of indulgence and authenticity.
A collage of various pasta products, including different types of dried pasta packages, pasta in cardboard boxes, and a bag of large shell pasta, with some illustrated pasta figures and brand logos.
Two pages of handwritten notes and sketches about Italy and pasta. The left page has rough drawings of the Colosseum, Leaning Tower of Pisa, a gondola, and a mountain, along with notes in English. The right page contains sketches of a girl and various pasta shapes, with some descriptive words and labels.

Magazine Design

Communications | Typography

Open magazine featuring a colorful illustration of five Monster High doll characters with gothic fashion. The left page has a pink background with the title 'Monster High.' The right page contains text and a character illustration with red hair and purple and black clothing.

Objective: Design a four-page magazine that explores how layout and typography communicate meaning. Focus on using clear text hierarchies for navigation, choosing effective typeface pairings, integrating images with text, and maintaining strong visual consistency across all pages.

Process: Matching a typeface that complemented the iconic Monster High style was a key challenge, as I aimed to preserve its distinctive personality while ensuring clarity and hierarchy throughout the spreads.

An open magazine spread featuring an illustration of pink skulls arranged in a symmetrical pattern with black accents and stars, overlaid on the text.

Another challenge was sourcing and selecting imagery that accurately represented the theme, particularly for the second spread. I focused on combining high-contrast visuals with structured layouts to create a balance between expressive design and functional composition. Throughout the process, I refined spacing, alignment, and typographic scale to ensure consistency and flow across all four pages, resulting in a visually engaging and cohesive final piece.

Film Festival

Communications | Typography

Objective: Develop a professional poster for a conceptual independent film festival, emphasizing layout composition, typographic hierarchy, image manipulation, and the integration of sponsor logos using InDesign.

Process: I had many ideas or directions this could go, but the eyes idea spoke out to me the clearest. The red blood splatter matches the red inside the iris, red was used as the dominant color to reinforce the horror theme, as it is commonly associated with danger, tension, and urgency. Its intensity immediately captures attention while creating a sense of unease, making it effective in conveying the emotional tone of the poster. and mostly was worked on in photoshop. Finding a horror typeface was challenging, one that’s a harsh sans serif but still looks handwritten was hard to find.

A bus shelter with a red poster advertising a film festival called HIFF, showing three illustrated eyeballs, with the text "Witness the Horror" and information about the event held in Vancouver from December 12-19, 2025.
Three hand-drawn sketches on a piece of paper. The first depicts a shower head with water and the words 'Death's Calling'. The second shows a staircase with a sign that says 'Keep Out'. The third features a pentagram with the word 'Here' in the center connected to the words '
Hand-drawn sketches of various symbols and images, including a profile of a face inside a circle with the word 'HIFF' above it, a figure with a head labeled 'HIFF' standing on a rectangular base with swirling patterns around it, and multiple eye sketches with the words 'H' and 'E' written beside them. Handwritten notes and numbers are seen at the bottom and below each drawing.

Extra Ordinary Project

Storytelling | Research

A white photo frame with decorative leaves and stars outline, containing a partially visible vintage Matchbox box, and various paper cutouts including a hand, circle, and other shapes.

Objective: Design, document, and fabricate a small luminous object while exploring the relationship between narrative, form, materiality, and value from concept through to final production.

Process: This project began by selecting an existing object and designing a luminous form around it, using only Blue Jay paper as the primary material. This constraint encouraged a deeper exploration of materiality and how a single medium could be manipulated to create structure, texture, and light diffusion.

A mirror with a decorative frame made of paper or cardboard in a braid pattern, taped around the edges to a wall.
A work table with various art and craft supplies, including a vintage 'Madagascar' book, white paper, small jars, a glue stick, and clear acrylic letter stamps, all arranged on a green cutting mat.
A white decorative picture frame with a braided or twisted border design, placed on a green cutting mat.
A white decorative photo frame with a twisted rope pattern on the border, placed on a green cutting mat with a grid pattern, with cut-out star and leaf shapes attached to it.

Working within these limitations, I experimented with folding, layering, and shaping techniques to build a form that responded to both the object and the intended narrative. The interaction between light and paper became a key focus, as I aimed to balance opacity and translucency to achieve a soft, controlled glow.

Throughout the process, I documented iterations and refined the structure to ensure both stability and visual cohesion. The final piece reflects an depiction of magic in different forms such as ; playing cards, rope, and different items that can be used for magic tricks.

Donut Shop

Interiors | Architecture

Objective: This project involved designing a donut shop using two shipping containers. The goal was to arrange the containers to create a functional interior space while limiting one of them to a single sectional cut.

Process: Working within the constraint of only two containers presented a challenge. To avoid creating narrow or inefficient walkways, the focus was on optimizing the layout to maximize usability and flow within the limited space.

Floor plan drawing of a back kitchen elevation with cabinets, a refrigerator, a freezer, and storage units labeled with numbers, including a double oven and shelving.
Black and white architectural floor plan of a building with rooms, a kitchen area, and labels for different sections.
Floor plan layout of a kitchen and dining area, showing positions of appliances, countertops, and furniture with labels and measurements.
Small modern cafe with large glass windows, seating area inside with bar stools, pink signage reading 'D&D', and wooden accents.
Logo with three overlapping blue squares and the text 'Amanda Berzina' in black.
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